Loyalty. Loyalty Marketing isn't a thing...
Loyalty
Definition: "faithful to a cause, ideal, custom, institution, or product*"Within the context of this blog, we need to consider solely this excerpt from the definition - "faithful to a product." But that doesn't really tell us enough unless we now ask ourselves what "faithful" means - "firm in adherence to promises or in observance of duty."Loyalty Marketing programs...
Read moreObjective Opinion - two conflicting ideas...
descriptive analytics
,
gartner
,
Marketing
,
marketing optimization
,
Martech
,
optimization
,
semantics
Objective Opinion
definitions*: Objective - "expressing or dealing with facts or conditions as perceived without distortion by personal feelings, prejudices, or interpretations."Opinion - "a view, judgment, or appraisal formed in the mind about a particular matter."Out of all the terms and words that are falsely applied by people, not just marketers, the word objectivity is...
Read moreSales Enablement. Why? Just...Why?
Sales Enablement
definition*: "Sales enablement is the iterative process of providing your business's sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers."
Sometimes, what bothers me isn't that improper or illogical names are associated with...
Read moreAnalysis and the BS artists who want you to believe they are psychic...
berkely
,
descriptive analytics
,
Forrester
,
Marketing
,
marketing optimization
,
Martech
,
optimization
,
predictive analytics
,
Prescriptive analytics
Analysis
definition*: "a detailed examination of anything complex in order to understand its nature or to determine its essential features"
I chose analysis this week because it baffles me how much this term is abused by marketers, Business Intelligence (BI) companies, and...
Read moreCX. Acronyms - typically used by those who are completely full of sh*t...
CX
definition*: According to Forrester - "The customer experience team at Forrester has been debating the definition of customer experience for a while now, and it took us until recently to reach consensus. We now define customer experience as: How customers perceive their interactions with your company."
That's the definition (according to the company that defined it). And...
Read moreSemantics. Does the actual meaning of a word matter?
Semantics
definition: the meaning or relationship of meanings of a sign or set of signs especially : connotative meaning*.
That's the definition. Well, it's the definition of General semantics. There is literally not one day that goes by where someone isn't challenging me that my arguments against the application of certain definitions or concepts are (actually) a matter...
Read moreOptimization. Is it a buzzword? I think it depends on who is saying it.
Optimization
definition: an act, process, or methodology of making
something (such as a design, system, or decision) as fully perfect, functional,
or effective as possible*.
That's the definition. Rather than actually being relevant, companies often try to create products or manipulate the definitions of terms in an effort to instill an illusion of relevancy (ahem, CX and...
Read more
Subscribe to:
Posts
(
Atom
)